SEA press launch of GLOW make-up campaign.
Scope: Development of guidelines, design adaptation and regional roll out. End to end delivery from original concept generation to implementation, working with brand HQ and regional teams to deliver a consistent high quality execution across SEA.
The SO team was approached to conceptualise and explore experience ideas for the Sephora SEA Press Event in July 2018. The focus was on their upcoming glow makeup campaign. The brief invited us to play with the concepts of light and healing crystals, to create an insta worthy installation.
Our challenge was to create an impactful attention grabbing display together and to deliver product education on the efficacy of ingredients. Our inspiration for the material palette was drawn from the spectacular iridescent colours found in nature - a rare and precious site found on certain minerals. In recreating these intense colours, SO’s team of skilled designers and production partners developed structural forms with ambient light. The resulting effect was an immersive swirl of colour that almost dances in front of your eyes.